Right on Time
Learn more about Fairmont Olympic Hotel or make a booking.
How did Omega form its partnership with Fairmont?
During the 2010 Winter Olympics, we opened a pop-up Omega boutique at The Fairmont Hotel Vancouver, which has since become a permanent store. We wanted to continue to build on this relationship and The Fairmont Olympic Hotel was selected as the perfect space to house the Omega Seattle boutique.
How do you expect visitors to engage with the Omega Boutique?
The watch is a special product; it is a personalized and emotional business with a legacy and history, not only for the company but also for people buying the product. With 2,000 square feet of space at the Seattle location, we can really communicate the Omega brand to consumers – from the display of each watch to special product launches and, most importantly, our team’s knowledge.
What new technologies can we expect from Omega?
We are currently working with a new amorphous alloy called Liquidmetal that bonds seamlessly with a watch’s ceramic bezel. It is three times more durable than stainless steel and extremely beautiful. We’re currently using the alloy in the Seamaster Planet Ocean Liquidmetal Limited Edition, available at select Omega Boutiques.
How do you define Omega as a brand?
Omega’s name is synonymous with technological innovation. Since 1936, we have been the official timekeepers of the Olympics, we were part of the moon landing in 1969 and we’re currently working on a solar-powered plane. And though we work on high-level projects, Omega is not a faceless company. We have a large roster of celebrity brand ambassadors, including Nicole Kidman and the current James Bond, Daniel Craig. We’re an approachable brand that people can identify with.